Research; portfolio of supporting materials.

Analysis of the CONVENTIONS of film trailers: how narrative is created, types of edit, use of sound, voice over, dialogue, music, titling, how GENRE is established.

1. How is narrative created? Equillibrium, Disequillibrium and New Eqillibrium. Hero, Villain, Dispatcher, Helper, Princess, Father, Donor, False Hero. Stories are the events in the order of their occurrence, where as plot is the order in which they are told. Narratives are about the structure of the text
2. Types of edit?  XCU, CU, MCU, LS, birds eye view, worms eye view, panning, crab, fade in from blak/white. 
3. Use of sound? Diagetic sound makes the audience feel like theyre really there, so it makes you want to see the film to escape from the real world. It can be used to exaggerate bangs.
4. Voice over? A voice over provides the audience with a more personalized experience, helping them relate to the trailer on a deeper level. This can be a serious advantage over the competition making your trailer more memorable.
5. Dialogue? It gives the audience a better idea of what the film is about, it makes you feel closer towards the character and humor.
6. Music? Music adds to the atmosphere and rounds off the emotions; it can add to the personality of a character and fill in non-dialogue clips of the trailer.
7. Titling? Titling makes the audience focus more because its the only thing they can watch, however during voice overs ontop of a clip, we often block out the speech and focus more on the images. It is easier to digest the words. 
8. Genre? The stereotypes of the genre are often shown to promote the genre. 

Marketing: how films are marketed to specific audiences, TV adverts, posters, trailers, use of social media, magazines etc. Find relevant examples and comment on them in detail.

Last House On The Left could be marketed easily on social networking sites such as Facebook as majority of Facebookers are 18+ which is the certifcate of this film, it could be a hover kind of advert where you can hover over it and the trailer plays instantly grabbing someones attention. It can be promoted on TV after 9pm to target the 18+ audience; this could also be played straight after another 18+ film on a break. It can be put on posters outside cinemas or tattoo parlours or simply a bus stop.